Drew Fondren, (January 15, 2026)

Automotive Parts Associates (APA) is pleased to welcome Atlantic British as the newest member of TruStar. Founded in 1970, Atlantic British is America’s oldest and largest independent supplier of replacement parts and accessories for Land Rover vehicles.

Operating from warehouses in New York and California, Atlantic British stocks more than 11,000 SKUs and maintains an average order fill rate of 97%, supporting customers nationwide. Atlantic British President Scott Williams brings decades of automotive industry experience to the  company, including 15 years with Genuine Parts Company. Explaining the decision to join TruStar, Williams said, “Our direct account representative at Bosch consistently spoke highly of TruStar and it's benefits. When I took a closer look, I saw that TruStar works with many of the same suppliers we  do, which made joining a natural fit.”

“We’re excited to welcome Atlantic British to the TruStar network,” said Steve Tucker, President of APA. “They bring deep category expertise and a proven operating model. We look forward to supporting their continued growth through TruStar’s collaborative network and enhanced buying power.”

For more information about Atlantic British, visit www.roverparts.com.